how much time is taken up by things that have nothing much to do with art at all. And I don't mean the housework, here. I spent yesterday working out what to say on a leaflet that would promote my coaching services and tailored workshops. It wasn't easy. In a way, it's a bit like designing an abstract. What you are aiming for (or at least, what I aim for) is clarity, simplicity and an ability to draw in the viewer; pretty much what you need in a brochure, too. But you do have to think, not just about what you want to say, but also what the person reading it wants to know. This is particularly true of coaching; people use the word, but don't really know what it entails. So, in the end, I said this;
I believe we have the answers to our own problems; it's just that we can't always see the wood for the trees. It's my job as a coach to guide you through the wood, paying attention to all the things that are getting in your way. I ask lots of questions, and encourage you to come up with your own answers. Sometimes, I will show you a new way of looking at things. Other times, I may show you a useful technique for doing something, like managing your time better. I will help you to work out what you really want, and plan how to get it. We can work together for as long as you wish, in complete confidence.
Pretty much, I think that says it all. I hope it does, anyway. In the same way, I think that some of my work says everything I want it to say...and then some. Like this digital manipulation of a photograph of a cracked floor tile, which to my eye, expresses all kinds of emotions. What are you trying to say, today? And how are you going to say it?